Apophenia Exhibition by Sierra True Siemer Opening Reception

The term "apophenia" is defined as the experience of seeing meaningful patterns and connections in random or meaningless data. Sierra True Siemer describes her exhibition of the same name as an ongoing exploration into the repurpose and reinterpretation of errors, glitches and mistakes. Join the Hofstra University Department of Fine Arts, Design, Art History for the Apophenia opening reception at 11:15 a.m. on Wednesday, February 11. Apophenia will be showing at Hofstra University’s Rosenberg Gallery through April 2.  

The show explores unstable, or “broken” aesthetics, created through data bending, glitching, slit scanning, misusing, disrupting, and distorting images, video, and code. The resulting pieces become a collaboration with chance and code, computer and designer. 

The term has come to represent the human tendency to seek patterns in random information in general, though is particularly associated with paranormal phenomena such as aliens, ghosts, the Bible code, EVP, and numerology. In statistics, apophenia is called a Type I Error. Experiences that seem random or meaningless, like a chance encounter, an error, or an image’s raw code, actually can be quite meaningful.

Born in 1987 in New York, Sierra Siemer creates work at the intersection of art and design and low vs. high technologies. Initially trained in print and book making, she became interested in new forms of media and expression through her involvement in the electronic music scene and passion for science fiction and the future. She completed her Master's in Communications Design at Pratt Institute in 2013, where she explored the use of randomness in a design methodology and as a strategy towards divergent thinking and creative innovation. Her work embraces unexpected outcomes and the repurpose and reinterpretation of errors, glitches, and mistakes. She lives and works in New York City. 

Dates: February 12 - April 2, 2014
Location: The Rosenberg Gallery, Calkins Hall, South Campus
Hours: Gallery viewing hours are Monday through Friday from 10 a.m. - 4 p.m.

Admission is free. For more information call 516-463-5474

Tuesday, February 11, 2014





Calkins Hall
Calkins Hall
Hofstra University
Hempstead, NY 11549


Department of Fine Arts, Design, Art History
Phone: 516-463-5474

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