Healthcare Marketing During COVID-19: Shifting for Tomorrow

Join the Frank G. Zarb School of Business for a virtual panel discussion featuring marketing leaders from health systems as they share their experiences of how COVID-19 has changed healthcare marketing. Topics of discussion to include:

·       Marketing during the height of the pandemic: adjusting marketing budgets, shifting messages, keeping consumers informed via digital marketing

·       Lessons learned: How marketing best practices have shifted

·       Engaging customers post-pandemic

·       Living in and preparing for a continued crisis

Register here. You will receive a link to attend the week of the event.

Panelists:

  • Ed Doherty Jr.
    Executive Director, Digital Strategy & Web Services, Columbia University Irving Medical Center
  • Alison Mallouk
    Associate Director, Digital Marketing, Mount Sinai Health System
  • Chloe Politis
    Director, Digital and Social Media, Mount Sinai Health System
  • Tyler Rotondo
    Associate Director of Marketing, NYU Langone Health

Moderator:
Shawn T. Thelen, PhD, Professor of Marketing and International Business

Friday, October 09, 2020

Categories:

Location:

Hofstra University Virtual Event
Virtual
Offered online
Hempstead, NY 11549-1000


Contact:

Ariella Greenbaum


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